Discover 4,000-Year-Old Beauty Secret

When most of us think about skin damage, UV light is the first thing that comes to mind. In recent years, however, science has found another major culprit: screen-emitted high energy visible light (HEV), or blue light. Ordinary UV-blocking sunscreen ingredients do nothing to protect against HEV. Fortunately, there’s one ingredient that’s perfect for the job.

What is Winter Cherry? 

Winter Cherry (Withania Somnifera) is an herbal extract that helps to defend skin from the effects of digital pollution and screen-emitted visible light. Although this a new and revolutionary use in modern skincare, the ingredient itself is quite old — over 4,000 years old, in fact. 

Known as Ashwagandha, this potent botanical has been highly prized in Ayurvedic and indigenous medicine for centuries due to its broad variety of health benefits. The roots, leaves, and berries contain numerous bioactive compounds shown to promote healthy functioning and boost physical resilience to stress throughout the body.

Benefits in skincare

Winter Cherry extract is relatively unique in that it is naturally HEV-protective. With the average American owning 4 digital devices, this is a big benefit; studies suggest that concentrated blue light exposure can cause deep cellular damage that results in premature signs of aging like hyperpigmentation, wrinkles, sagging, and uneven skin. (Read more about HEV light.)

Applied topically in skincare formulas like our HA+ Firming Boost and Ultra Replenishing Sunscreen, Winter Cherry helps to combat this damage with an exceptional combination of antioxidant, anti-inflammatory, adaptogenic, and rejuvenating properties.

A new era of photoprotection

Products that offer blue light protection are rare. Awareness of this hidden cause of photodamage is growing, however, as skincare science continues to evolve — and that is crucial. In today’s technology-oriented world, our skin is more exposed than ever before. It’s time for ingredients like Winter Cherry to take us a powerful step forward into the future of anti-aging. 

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